M1 is an app that allows users to utilize all the Metro systems in Europe. With a built-in payment system as well as a navigation tool, users can flawlessly move around the cities using just one app. Available in several languages and with an automatic synchronization with the Carbon Footprint calculator on the M1 Website, the app aims to be the benchmark global player in the international transportation industry with a platform built on the belief that technology can help us decrease our carbon footprint.
This is an ongoing project as part of my Masters in Audiovisual and Multimedia Communication at the Faculty of Design, Technology and Communication in Lisbon, Portugal. I already did some research about the topic and created the Visual Identity for my project. The next steps are to undertake a deep research, conduct user testing and iterate the design. Stay tuned for the final product!