Founded in 1959 by LeRoy Heuler in Wisconsin, Heuler Tile Company (https://www.heulertile.com/) became one of the most progressive and successful ceramic tile contractors in the United States. They specialize in shopping center installations over 50,000 square feet. During the past decade they have successfully installed over 10 million square feet of tile and stone in shopping centers, hotels, airports and other commercial properties. Their clients include the Denver International Airport, Dallas/Ft. Worth Airport, JFK Airport, Orlando Airport and many recognizable projects such as The Mall of America and the Milwaukee Art Museum.
For this project, I was asked to modernize the logo of the company, while keeping the red and blue tiles. I decided to do only the outline, to give it a lighter look. The logo can be used all together, or separate, and still have a strong visual presence.