FUTS (https://www.futsfitness.com/) was first founded in 2013 in Los Angeles, CA. By 2015 it was a well-established fitness business in the LA area. At the end of the summer of 2017, it became a virtual service, with clients from over 20 countries.
The task was to create a typographic logo, with a young and fresh look. After playing with the letters a bit, I came up with this solution, that seemed perfect for the brand. Simple, with clean lines, easily recognizable and adaptable to any medium.