FUTS (https://www.futsfitness.com/) was first founded in 2013 in Los Angeles, CA. By 2015 it was a well-established fitness business in the LA area. At the end of the summer of 2017, it became a virtual service, with clients from over 20 countries.

The task was to create a typographic logo, with a young and fresh look. After playing with the letters a bit, I came up with this solution, that seemed perfect for the brand. Simple, with clean lines, easily recognizable and adaptable to any medium.

Ideas for the logo

Final logo in black

Final logo in white

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